The Cost-Benefit Factor: A Tool between Management and Marketing

Authors

  • Sabine Graumann TNS Infratest, Senior Director, Business Intelligence, Munich, Germany
  • Nicole Petri Head of Marketing, German National Library of Science and Technology (TIB), Hannover, Germany

Keywords:

Cost benefit-factor, contingent valuation, market research, added value

Abstract

Today, scientific libraries have to serve a whole range of customers including collaborative partners, third-party funding agencies and political authorities. Funded by public investment, libraries have to deal with the question of their added value for the knowledge society. Up to now, the responses have been more concentrated on the qualitative rather than the quantitative aspects. The contingent valuation method will give an answer. 

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Published

2017-05-14

Issue

Vol. 1 No. 2 (2012): October 2012 Issue

Section

Articles