An Investigation into the Strategies for Enhancing User Engagement with Indigenous Knowledge at the Odisha State Tribal Museum in the Digital Era

Abstract

Abstract

Purpose – Museums are key contributors for preserving and promoting Indigenous Knowledge. Integration of User Engagement (UE) in museums can foster user interaction with Indigenous Knowledge. The purpose of this study is to explore the digital tools and services provided by the Odisha State Tribal Museum (OSTM) to enhance User Engagement towards Indigenous Knowledge in this digital age.

Design/Methodology – A case study design is used to analyse OSTM’s services and collections in depth. Through physical observation and website analysis, this study explores the role of OSTM in preserving and promoting the Indigenous Knowledge of tribes of Odisha. Through discussion with OSTM professionals, this research identifies the best practices used here for creating an exclusive user engagement. Through article reviews, this paper suggests actionable insights for the museum to create a future-ready and interactive user engagement.

Findings- The study found that OSTM, through display and exhibition, tried to preserve rare and culturally significant art and artifacts of Odisha’s Tribal culture. It explores how digital tools can support enhancing user engagement by involving participation. The outcome suggests a well-developed user engagement strategy to elevate the museum experience and integrate indigenous knowledge.

Research limitations/Implications-This research scope is limited to OSTM’s professionals only. Further, a user survey could be implemented to analyse the engagement and satisfaction of the users.

Practical Implications- The proposed strategy will help the museum to strengthen user engagement and the Indigenous community by promoting cultural preservation.

Originality/Value of paper – It offers a replicable framework for museum curators and professionals to continue this User Engagement practice.